Street Smarts by Norm Brodsky & Bo Burlingham

Author:Norm Brodsky & Bo Burlingham [Brodsky, Norm & Burlingham, Bo]
Language: eng
Format: epub
ISBN: 9781101195765
Published: 0101-01-01T00:00:00+00:00

Point One: You’re better off with a base of many smal customers than with a few large ones.

Point Two: Showing is more effective than tel ing when it comes to signing up new customers. Let them experience what you have to offer.

Point Three: Listening is a lost art. You can gain a competitive advantage just by listening careful y to what your prospects and customers are saying.

Point Four: It is almost always a bad idea to reduce your prices just to fil unused capacity. You wil just undermine the more profitable part of your business.

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